Director of Sales & Marketing NEW

Overview:
We are currently seeking a dynamic and experienced Director of Sales & Marketing for our prestigious 5-star hotel in Kilkenny. This is an exceptional opportunity for a highly motivated sales-driven leader to take the next step in their career within a luxury hotel environment. The ideal candidate will have a strong background in the Irish hotel market at a senior level and be passionate about driving both sales and marketing strategies to maximize revenue and brand presence.

Key Responsibilities:

• Sales Strategy Development: Create and implement innovative sales and marketing strategies to enhance the hotel’s market position, revenue, and brand visibility.
• Client Relationship Management: Build and maintain strong, lasting relationships with local businesses, key corporate clients, DMCs (Destination Management Companies), and tour operators to drive business to the property.
• Negotiations: Negotiate rate agreements with local clients, ensuring profitability and long-term relationships while managing group-level RFPs (Requests for Proposals).
• Corporate & Group Business Development: Actively seek and secure new corporate group business, fostering partnerships to enhance overall hotel performance.
• Meeting & Events Strategy: Develop and execute a tailored strategy for meetings and events, ensuring the property attracts a variety of events and conferences to drive additional revenue.
• Online Strategy & Performance: Oversee the performance of the hotel’s website, ensuring it aligns with sales goals, driving conversions through tailored packages and promotions.
• Database & CRM Management: Develop and manage the hotel’s customer database, leveraging it to build targeted marketing campaigns and increase repeat business.
• OTA & Revenue Strategy: Collaborate with the Cluster Revenue Manager to develop a comprehensive OTA (Online Travel Agency) strategy to optimize online distribution channels and increase booking revenue.

Key Requirements:

• Proven experience at a senior level within the Irish hotel market, preferably in a sales & marketing leadership role.
• A strong track record of building successful sales strategies and achieving revenue targets.
• In-depth understanding of hotel sales, marketing, and distribution strategies, with a focus on both corporate and leisure markets.
• Exceptional communication, negotiation, and interpersonal skills.
• Ability to think creatively and strategically to drive results.
• Previous experience in managing a hotel website and implementing effective digital marketing strategies.
• Strong knowledge of CRM systems and data-driven marketing initiatives.

What We Offer:

• Competitive salary of €80,000 – €90,000 per annum.
• The opportunity to work with a prestigious 5-star hotel brand in Kilkenny.
• A dynamic and supportive working environment with opportunities for career growth.

If you are an experienced Director of Sales & Marketing with a passion for driving business growth and innovation, we would love to hear from you. To apply, please send your CV and a cover letter detailing your relevant experience.

CPERM22